RUV is the Icelandic National Broadcasting Service. The Televsion service was launched in 1966. RUV has TV studios in Reykjavik as well as in regional centres in the country.
The channel offers a wide variety of programs including news, sports and entertainment.
Iceland Broadcast info (source - CIA WFB):
state-owned public TV broadcaster operates 1 TV channel nationally; several privately owned TV stations broadcast nationally and roughly another half-dozen operate locally; about one-half the households utilize multi-channel cable or satellite TV services; state-owned public radio broadcaster operates 2 national networks and 4 regional stations; 2 privately owned
radio stations operate nationally and another 15 provide more limited coverage (2007)